Journal
The Industry's Dark DWR Secret
We sought to find a durable water-repellent coating that breaks down in the environment, thus avoiding health risks. Despite the higher costs and relatively reduced durability of our alternative DWR, we believe it's imperative to prioritize the health of our planet and the safety of individuals we may never meet.
Blake brings his unique blend of genres and vibes to the table, ensuring there's something for everyone in the playlist. Each track, handpicked by Blake himself, helps him get his creativity flowing, spanning from indie beats to old school anthems and everything in between.
Tails From Niue: A Yellowfin Tuna Mission
Just a couple of hundred meters from shore you can hook up on big pelagics such as vahakula (yellowfin tuna), haku la (striped marlin), and paala (wahoo), which is exactly exactly what Dean and Priscilla had in mind.
Summer's here, and you know the drill – grab your fishing gear, boardies, and slap on that sunscreen. It's time to hit the road and wherever your summer break takes you, we've got the beats to fuel your journey.
The Pool House lads were good enough to lend us their song "Me and You" for our recent campaign video for 'Three Days in Taranaki. Like pairing a good hazy with a Gorilla burger we knew that their surf/indie rock tunes would be the perfect compliment to the visuals.
A weekend getaway to the Coromandel took an unexpected turn, leading us to Taranaki, where we chased marlin, marlin and got a feed of crays, snapper, tuna and more.
Like you, we endeavour to do more by using less. This has brought us to utilise recycled cotton to help ease the strain on our natural resources and expand the lifecycle of a material which has already been created.
For the Spring/Summer '23 Collection we teamed up with talented kiwi artist Blake Gordon to create the artwork that features on many of the pieces in the range.
We had our sights set on the long hot days, uninhabited white sand islands, and the clear blue waters of the Bay of Islands. A few days up there chasing snapper and kingis and cracking beers at sunset could cure almost anything.
