Journal

When it comes to elevating the craft with repurposed elements like recycled swing tags, Braedan is in a league of his own—challenging conventional methods and inspiring a new wave of eco-friendly innovation on every cast.

The competition has now ended, and we’ve been blown away by the incredible stories we’ve received. Here are some of the best tales that showcase the true spirit of giving back.

Our absolute go-to for summer – this easy Kingfish (or whatever catch you’ve landed) ceviche recipe is the perfect way to enjoy your fresh catch of the day. 

When you’re after a quick but seriously tasty feed that’ll impress anyone, these cream cheese mussels are the way to go. Packed with creamy goodness and the kick of lemon pepper, topped off with a crunchy breadcrumb crust – they’re the perfect snack for the crew after any big day spent chasing tails. 

For serious anglers like John Cahill, the pursuit of a true trophy catch is as much about the location as it is about the fish. On his latest trip to Oman, JC faced his biggest challenge yet: a 60kg GT (Giant Trevally) that tested both his skills and his gear to the max. In this journal, he shares his experience navigating Oman’s extreme conditions and the gear that helped him stay comfortable and focused during long days on the water.

To kick off the trout fishing season, we launched a competition to find the best trout fishing spots across New Zealand’s backcountry and Australia’s epic lakes and rivers. These entries showcase some incredibly stunning locations where you might just land your next big catch.

The best way to cook whitebait, with 9 amazing whitebait recipes! Recently, we ran a competition looking for the best ways to cook and eat whitebait, and we’ve rounded up some of our favourite recipes from the entries. If you love fresh whitebait, you’re in for a treat.

In celebration of Father’s Day, we invited our community to share their most treasured fishing adventures with their dads or kids. Take a look at the results!

Join James Hall, Desolve brand ambassador, as he recounts his wild solo tuna adventure off the coast of Kiama. Equipped with his epic Fathom Jacket, Jimmy faces chaos, fellowship, and unforgettable moments on the South NSW coast.

We are all about exploring the hidden gems our incredible country has to offer, and our mate George Collier did just that in the Rangitīkei river with his brother and mother.

We sought to find a durable water-repellent coating that breaks down in the environment, thus avoiding health risks. Despite the higher costs and relatively reduced durability of our alternative DWR, we believe it's imperative to prioritize the health of our planet and the safety of individuals we may never meet.

Blake brings his unique blend of genres and vibes to the table, ensuring there's something for everyone in the playlist. Each track, handpicked by Blake himself, helps him get his creativity flowing, spanning from indie beats to old school anthems and everything in between. 

Just a couple of hundred meters from shore you can hook up on big pelagics such as vahakula (yellowfin tuna), haku la (striped marlin), and paala (wahoo), which is exactly exactly what Dean and Priscilla had in mind.

Summer's here, and you know the drill – grab your fishing gear, boardies, and slap on that sunscreen. It's time to hit the road and wherever your summer break takes you, we've got the beats to fuel your journey.

The Pool House lads were good enough to lend us their song "Me and You" for our recent campaign video for 'Three Days in Taranaki. Like pairing a good hazy with a Gorilla burger we knew that their surf/indie rock tunes would be the perfect compliment to the visuals.

A weekend getaway to the Coromandel took an unexpected turn, leading us to Taranaki, where we chased marlin, marlin and got a feed of crays, snapper, tuna and more.

Like you, we endeavour to do more by using less. This has brought us to utilise recycled cotton to help ease the strain on our natural resources and expand the lifecycle of a material which has already been created.

For the Spring/Summer '23 Collection we teamed up with talented kiwi artist Blake Gordon to create the artwork that features on many of the pieces in the range.