APPROXIMATELY 10,000L OF WATER IS CONSUMED TO PRODUCE 1KG OF COTTON.
Like you, we endeavour to do more by using less. This has brought us to utilise recycled cotton to help ease the strain on our natural resources and expand the lifecycle of a material which has already been created.
Each recycled cotton product extends the lifespan of existing fibres, minimising the need for excessive water consumption and harmful pesticides which effects both workers and the land which is used to harvest cotton.
Our recycled cotton is derived from gathering cotton scraps on factory floors. The fibres are then mechanically shredded, so they can be re-spun into new yarn. Therefore, the fabric in your new summer tee is a cotton blend, of which 65% is recycled.
The great part is that they feel no different to a top which uses virgin cotton. Same feel to the touch and same durability.